HOYEHH means "good stuff" in Cantonese and is a small-batch Chinese-Vietnamese chili oil made in Richmond, VA. Crafted by the Trinh family in Richmond, VA, the chili oil:

• Is more flavorful than spicy
• Has more than six spices and aromatices
• Uses dad Bao's secret recipe 

The flavors and branding draw from Cantonese culture, the unique food experiences of kids of immigrants, and the tale of the Monkey King.